Designer with over 10 years experience working face-to-face, on both the client and agency sides, to deliver creative print, and online and branding solutions to a wide range of clients (financial services, publishing, travel, retail, non-profit). Expertise includes: communicating visual design concepts in a meaningful way to senior executives, cultivating lasting partnerships through proven relationship management skills with clients/photographers/illustrators/printers, expert problem-solving skills as a result of understanding the factors that drive both the agency and client needs.
Design Consultant 11.08 – present
Clients include: Amalgamated Bank, Austrian Tourist Board, BritishAmerican Business, Capstone Wealth Management, Carpenter’s Union, The Consortium for Worker Education, EcoSys, Elmhurst Masters, Irving Place Capital, JP Morgan, Rockerfeller and Company
- Apply elements of marketing/branding/promotion to strategic design, while managing multiple client inputs and developing creative solutions to design needs—ranging from retail and event promotions, internal presentation collateral, editorial designs and advertising campaign launches
- Design online graphic presence and set information architecture standards which include: creative plans, comps, images, wireframes, site
diagrams, and navigation flows
Goldman Sachs Asset Management, Vice President, Creative 1.04 – 11.08
Design Direction
- Led the design of all product identity campaigns and set brand standards for each product family that included integrated visual themes, typography and photography.
- Managed from initial concept development, automation and distribution of new factcards internally and externally to clients
- Created web and direct mail public awareness pieces, large-scale presentation graphics and public meeting materials suited to each of our ten Focus Clients’ needs.
- Developed the design and branding for multi-media DVD projects from navigation planning to packaging.
- Oversaw 4-color and digital production processes, including: planning and management of photo shoots, digital photo retouching, color correction and image optimization
Management
- Managed workflow of 3 internal designers and relationships with GSAM’s top 3 design firms. Responsibilities included scheduling project/production time lines, maintaining quality-control standards and implementing a system for task prioritization and follow-up
- Led the Design department’s operational functions, including troubleshooting conversion issues and implementing a file management system
- Managed the print automation, print production process and quarterly mailings for the division’s largest quarterly print deliverables (Quarterly Mutual Fund Performance books, Asset Allocation Newsletters—combined circulation of 100K+)
- Managed literature warehouse (Broadridge) to ensure all collateral was current and available for fulfillment—including cost analysis
- Developed a system in conjunction with Broadridge fulfillment center which generated customized client investment books that featured hypothetical mutual fund data from Morningstar and other sources
Print Production
- Obtained printer bids, assessed competitiveness, and ensured that project budget adheres to initial projected costs
- Managed relationships with 10 print vendors. Responsibilities included: price negotiations, quality controls shipping and delivery coordination
- Oversaw all pre-press and on-press runs (from digital to offset)
Goldman, Sachs & Co., Senior Designer 8.99 – 12.03
- Met daily with internal (brand marketing, product management) and external clients to develop efficient project development strategies that focus on timely execution, budget constraints and identifying new or changing product and service requirements
- Analyzed projects to determine the best production method by weighing cost, quality and time frame issues
- Set and negotiated project cost estimates for clients, based on campaign needs and target audience number (example: An Edward Jones product campaign which featured direct mail advertising, product launch kits and conference collateral for 10K advisors. With $50,000 in the budget, managed to produce 80K pieces)
Freelance Assignments, Mac Production Artist 9.98 – 3.99
Clients included: Amalgamated Bank, Bowne Translations, Quadrant, FCB Worldwide, MDNY, MCarroza PR, Berenter
- Produced and formatted financial reports and statistical charts
- Redesigned insurance forms and presentation inserts
- Formatted and typeset newsletters and quarterly corporate magazines, including scanning images and photo-retouching for insertions
- Revised ads, packaging edits and documents (operational forms and various advertising giveaways)
- Created postcards and other mailers for mailing campaigns Cantor Design Associates, Account/Production Manager 3.98 – 8.98
- Managed and oversaw collateral and web site projects for clients from preliminary concepts through production
- Establish project estimates for print/web site development
- Initiated quality control standards and vendor requirements
- Experienced in all phases of production including press approvals and 4 color process
- Managed all client web sites’ updates and maintenance, including campaign statistics and monthly reports
- Developed concepts for pop-up ads and banners for web publishing clients
NY Life Insurance Company, Art Studio Manager 9.97 – 3.98
- Oversaw and handled all project flow through the art department, including roll-out to the field
- Provided graphic production and liaison support between the graphic team and internal clients, including field agencies
- Managed and delegated projects for the internal design team
- Formatted copy, compiled edits and proofread all collateral, including: brochure copy, manuscripts and event materials
- Prepped design work files for transfer to various PC-based departments and vendors
- Created and designed process schematics and forms
- Organized and updated the archive unit for ads, brochures, postcards and guideline and education manuals
Kaplan Educational Centers New York, Medical Program Coordinator 9.95 – 9.97
- Oversaw the production of Step 1/Step 2/Step 3 lecture series from beginning to end
- Supervised editing and formatting of lecture and advertising material (schedules/flyers, etc.)
- Handled and facilitated ad placement/design requests
- Managed all phases of budgeting and invoicing for 8 lecture sites (honorariums, direct bills, production budgets, etc)
- Spearheaded high-end powerpoint presentations (35mm slides/handouts)
Kaplan Educational Centers New York, Assistant to the Vice President of Marketing
- Oversaw the production of collateral such as sell sheets and flyers from concept to field distribution
- Handled and facilitated radio and ad placement requests
- Negotiated with ad agencies and media corporations such as Cass Communications and Blitz Media for radio and newspaper placements
- Developed competitive advertising reports and score report summaries
- Tracked test drive figures for over 100 domestic test education centers for marketing campaigns
Smithsonian Early Enrichment Center, Washington D.C., Assistant Teacher 7.94 – 9.95
- Assisted in implementing activities which reflected the child’s abilities and interests
- Interacted in a confident and patient manner providing a model for interaction with objects and other children
- Assisted in gathering information for reports on each child which reflected the child’s strengths and abilities in each developmental area
- Developed and implemented daily art projects in accordance with the Board of Education curriculum
Education
University of Maryland, College Park, MD, Bachelors of Science in Architecture 1991
Corcoran School of the Arts, Washington D.C. 1992
New York University, Certificate in Digital Media Marketing, Present – completion date Spring 2011
Technical Skills
QuarkXpress, InDesign, Photoshop, Illustrator, Fireworks, Flash, Microsoft Word, Excel
Interests
BARC volunteer, cycling, painting, tennis